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About Us

LALA Group

LALA group of industries has played a major role in the private sector by adding value to the industries of natural and man-made fibers. Since its inception, Lala group of industries has grown from a simple trading house into a premier business group. Today it is a recognized name for quality; quality in products, ethics and in business relations with both suppliers and the customers. Vendors and customers both have full credence in the organization and take pride in working with Lala. Our business today involves manufacturing as well as trading in both local and international markets.

Presently, Pakistan’s textile sector is underdeveloped as most production units are cottage industries or small/medium industrial units. As a result, many products in the market are of substandard quality. We are one of the pioneers in adapting world class latest technology in Pakistan’s textile industry as we understand the need for modern equipment and processes which lead to long term sustainable growth. As a result, Lala products are widely recognized for their reliability and high standards of production. In order to cater to its growing business interests, the Lala group is divided into 7 sub companies.

The global textile market today is worth $400 Billion with Pakistan being one of the largest exporters of textile products in Asia. According to recent statistical analysis, Pakistan textile industry contributes more than 60 percent to the country’s total exports. Lala group is playing a leading role in improving Pakistan’s economy by exporting textile products all across the globe, especially to USA, UK, Europe, Africa and the Middle East.

Lala Traders

The roots of LALA date back to the 1940s, when Mr. H. Tar Muhammad Lala laid a cornerstone for Lala Traders in Sukkur, in 1947. A true visionary, whose dedication helped the company evolve in one of the largest textile groups in Pakistan. Till date, the trading house provides textile products to Sukkur and the surrounding areas of Sindh, thus has earned a solid repute in the province.

Lala Enterprises

Lala Traders made a solid mark in the local market, and the time came for the company to expand its business into the international market, for which ‘Lala Enterprises’ was established in 1972 at 4-Cochingwala Market, Luxmidas Street Karachi. Today, Lala Enterprises export textiles to all the foreign countries in Europe, US and the Middle East.

Asif Textile

In 1980, the executives of the Lala Group decided to establish Asif Textile at 4-Cochingwala Market, Luxmidas Street Karachi, which is another export house with an identity of its own and is widely regarded as one of the best export houses in the country.

Lala Tex (Jeddah)

The company further branched out with Lala Tex (Jeddah), a subsidiary located in Jeddah, trading textile products in Saudi Arabia & other GCC countries.

Shahab Dyeing and Printing Mills Pvt Ltd.

The company saw an immense growth, and to support the trading business, the group felt a need to establish its own manufacturing unit. Having entered the business of textile processing in the 1980s, a new processing unit ‘Shahab’ was established in 1992, located in Lahore.

Outfitted with the most modern equipment and experienced workers, this unit is equipped with two rotary and two flatbed printing machines with a production capacity of about 150,000 meters a day. Its design unit is armed with the latest technology & efficient staff, producing quality designs that have become widely recognized, and is loved by most in the local and international market.

Lala Textiles

Innovation was the need of the hour, and to add value to their production, the group further expanded by opening up a new manufacturing unit at Sundar Industrial Estate, Lahore and has been engaged in the embroidery business since 2005. The facility is equipped with 30 state of the art Tajima brand Multithread computerized embroidery machines. This Japanese brand, Tajima machines are famous for their faster production runs, more consistent stitching, higher design quality and reduced setup times and are widely known as the most efficient and reliable embroidery equipment in the world today.

Lala Textile Mills Pvt Ltd.

Lala Textile Mills is a future project of Lala Group of Companies. More than 60 acre of land for this project is located at Raiwind Road, Lahore which is set to be a Textile Composite Unit. The fabrication of the project is under way with operations to start soon.

LALA – The Brand

LALA is best known for its seasoned experience in manufacturing, producing and retailing quality textile with a commitment to principled trade. Having functioned as a trade house for over two decades, LALA stepped into consumer retail in 1972, and currently encompasses a series of diverse retail brands providing accessible summer; midsummer and winter fabric ranges throughout the year within Pakistan, India, Bangladesh, the Middle East, UK & USA.

The brand regularly participates at prestigious fashion and retail platforms across the world such as PFDC Sunsilk Fashion Week [PSFW] and Fashion Pakistan Week [FPW] in Pakistan as well as at exhibitions and shows across Europe, India and the Middle East. LALA is also a patron and co-sponsor of Pakistan Fashion Week Dubai. Over the years, LALA has maintained a dominant and independent brand presence in India through shows, marketing and retail – a status unique to LALA as a Pakistani brand. Further, the company pioneered a first of its kind collaborative platform in Pakistan, the LALA Signature Series, established in the spirit of channelling the international trend of cross-brand synergies. The vision behind this initiative is to produce dedicated retail lines that capture the strength of the textile brand in terms of manufacturing and retail and to pair this with a rich diversity of creative and aesthetically unique designs and prints, through collaborations with leading design labels and personalities throughout the year.


LALA currently has more than 65 point of Sales which includes the leading stockists in Pakistan & abroad. In 2016, LALA opened its first own & operated retail outlet in Karachi, followed by a retail outlet in Rahim Yar Khan. With the growing success, the company plans to open up more retail outlets all over Pakistan, in major cities like Lahore, Islamabad, Multan, Peshawar, making its products accessible to everyone at their convenience. Customers have been at the heart of core business for LALA, and the co. has shown tremendous zest to cater the needs of its loyal customers, providing them with quality fabric at a reasonable price.


LALA is a socially conscious and responsible brand, and currently sponsors vocational training programs across the Sub Continent under their #LALALightsUpLives project. In 2014, Lala showcased a collection ‘Empowerment of Women’ at Alishan Pakistan Lifestyle event in India. For this showcase, the brand collaborated with Samarpan Foundation, a non-profit charitable trust that supports orphaned girls, of whom several walked the ramp with the nation’s top models to showcase the brand’s signature collection. The grand finale was graced by coveted Bollywood film maker, Mr. Mahesh Bhatt, who accompanied Mr.Pervez Lala, CEO, Lala, in walking the ramp in support of the Orphan girls’ project.

Earlier in 2016, the team at Lala celebrated Mother’s day at SOS Village, located in Lahore to honor the efforts put in by the mothers living there, who have raised hundreds of kids in the past few years.


In 2015, LALA received the ‘RCCI growing ethnic wear of the year’ award by ‘The Rawalpindi Chamber of Commerce & Industry’. And in 2016, LALA received an award for the ‘Best Ethnic Wear’ Brand at 4th FPCCI Achievement Awards.

With a team of dynamic professionals, led by the CEO, Pervez Lala, LALA is committed to becoming one of the largest textile groups in the world.

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